Anand Natraj V (3rd PGDCM Batch/1996-1998) develops solution for pharmaceutical industry with his start-up, Swaas Systems Pvt Ltd
The idea occurred to him when he was consulting for a pharmaceutical company to help it streamline and monitor the working of its field force. That was when he realised there was no product readily available in the market.
He then developed a solution that was just what the pharma company required. The next step was why not develop it as a product and market it to other pharm companies that would need to monitor their field sales personnel. Thus was born SwaaS Systems Pvt Ltd.
Swaas in Sanskrit means breath or oxygen and, the 38-year-old Anand Natraj V, Managing Director, says that is what his start-up wants to be, especially for companies with field sales personnel.
